Example: The Financial Impact of a 10% Discount

Scenario: HR Consultant Charging £950 Per Day

Let’s assume an HR consultant works three days a week (12 days per month) at a standard rate of £950 per day.

• Current Monthly Revenue = 12 days × £950 = £11,400
• With a 10% Discount (£855 per day) = 12 days × £855 = £10,260
• Revenue Loss Per Month = £1,140
• Revenue Loss Per Year = £13,680

🔻 That’s a loss of over £13K per year – the equivalent of nearly 15 days of unpaid work!

Now, let’s see how much extra work is needed to compensate for the discount:

• At £855 per day, to maintain £11,400 revenue, you’d need to work
  13.3 days per month instead of 12 – essentially working an extra 16 days per year for free.

This shows that even a small discount can force you to work harder for the same income.

🔄 What to Do Instead of Discounting?

1. Offer Added Value Instead of Cutting Prices

• Include an extra 30-minute strategy session for retainers.
• Provide a customised HR audit as part of the onboarding process.
• Give access to exclusive templates or compliance toolkits.

2. Tier Your Retainer Packages Instead of Discounting

• Basic Retainer (£X per month) – Core HR support
• Premium Retainer (£Y per month) – Includes extra advisory time
• VIP Retainer (£Z per month) – Includes strategy consulting & leadership support

3. Offer a Paid Strategy Session First

• Instead of discounting, offer a one-off paid strategy session (£500-£750) to help clients understand the value of ongoing support.

4. Incentivise Upfront Payments

• If cash flow is a concern, offer a small incentive (not a discount) for clients who pay upfront for 6-12 months.

5. Highlight the Business Impact, Not the Cost

• Shift the conversation from price to ROI:
  • “What’s the cost of a tribunal vs. having proactive HR support?”
  • “How much is turnover costing you compared to retaining top talent?”
  • “What’s the risk of compliance issues without a structured HR strategy?”

 Final Thought: Value-Based Pricing Wins

🔹 Instead of focusing on cost, position yourself as a strategic partner whose services save businesses money, reduce risk, and improve profitability.
🔹 Discounting erodes your brand, your revenue, and your time—charging based on impact keeps your business sustainable.

The results from our recent HR Consulting Success Secrets Scorecard quiz have shed light on some interesting insights when it comes to the Business Development and Operations category. With 31% of respondents scoring low, 34% scoring medium, and 35% scoring high, we can see that there is a wide range of comfort levels and strategies in place for this aspect of running a consulting business.

It's clear that a significant portion of individuals may struggle with selling their services and negotiating contracts, which are crucial skills for success in the consulting industry. Without a solid strategy for attracting and retaining clients, consultants may find it challenging to sustain and grow their business. Additionally, having a strong professional network can be instrumental in finding initial consulting opportunities and expanding one's reach in the industry.

Managing the operational aspects of a consulting business, such as accounting, scheduling, and client communications, is also vital for efficiency and professionalism. Having a well-thought-out plan in place can help consultants navigate the day-to-day tasks that are essential for running a successful operation.

For those who scored low in this category, it may be beneficial to focus on building skills in sales and negotiation, developing a solid client retention strategy, and expanding their professional network. Seeking mentorship or training in these areas could prove to be invaluable for their business growth.

On the other hand, those who scored high may already have a strong foundation in these areas and could potentially explore new ways to further enhance their business development and operational strategies.

If you haven't taken the HR Consulting Success Secrets Scorecard quiz yet, we encourage you to do so. It can provide valuable insights into your strengths and areas for improvement in various aspects of your consulting business. Take the quiz today and start on the path towards even greater success in HR consulting!

HR Consulting Success Secrets Scorecard

Happy New Year !

As the year draws to a close, it’s the perfect time for reflection and forward planning. In a recent podcast episode, I, Sarah Hamilton-Gill FCIPD, shared my experiences from 2024 and offered valuable insights and practical advice to help you make 2025 a year of success and growth. Whether you're an HR consultant or a business owner, my reflections and tips are here to inspire and guide you as you plan for the future. 📝💡

2024: A Year of Travel and Opportunity 🌏✈️

2024 was an incredible year for me, filled with travel and new opportunities. From Australia’s sun-soaked coasts 🌞 to the vibrant energy of Chicago and New York 🌆, these adventures reminded me of the importance of stepping outside your comfort zone.

Being a consultant means you’re not confined to a desk or a single location. 🌍 The world is your office! These journeys brought fresh perspectives, connections, and unexpected growth—proof that embracing new challenges can lead to transformative experiences.

Looking Ahead: My Top Five Tips for Planning a Successful 2025 🚀

As we gear up for 2025, here are my five essential tips for starting the year strong and setting yourself up for success:

1️⃣ Set Clear Goals 🎯
A clear vision is the foundation for any successful year. Whether it’s hitting a revenue milestone 💰, launching a new service 🚀, or growing your community 🤝, having SMART goals (specific, measurable, achievable, relevant, and time-bound) ensures your plans are ambitious yet realistic.

2️⃣ Prioritise Well-Being 🧘‍♀️💆‍♂️
There’s no wealth without health. It’s easy to get caught up in the hustle, but I can’t stress enough the importance of rest, exercise, and mental health. 🏃‍♀️ Take time for yourself—you’ll find your energy and motivation soar when you do.

3️⃣ Leverage Technology 🤖🖥️
Tools like Zapier and AI apps like ChatGPT are game-changers for consultants. By automating repetitive tasks, you free up hours each week to focus on what truly matters—serving your clients and growing your business. Embrace these tools and watch your productivity skyrocket! 🚀

4️⃣ Build a Strong Network 🤝💬
Your network is your net worth. Whether it’s attending industry events, joining The HR Consultancy Academy community, or collaborating with peers, building connections opens doors to opportunities and fresh perspectives. 🌟 Collaboration truly is the key to growth.

5️⃣ Commit to Continuous Learning 📚✨
The HR landscape is always evolving. To stay ahead, you need to be on top of the latest trends, tools, and strategies. My passion for lifelong learning has been a cornerstone of my success—and it can be yours too.

Kickstart Your Year with Sprint 2025 🗓️💼

To help you hit the ground running, I’m hosting the Sprint 2025 Planning Event on January 14th. 🏃‍♂️ This free event will walk you through a step-by-step framework for success, with interactive sessions and opportunities to network with like-minded professionals.

Whether you’re setting 90-day goals or crafting a roadmap for the entire year, this event will be a game changer. 🔥

Your Roadmap to Success 🛣️

As you reflect on the past year and plan for 2025, I invite you to adopt these strategies:

✔️ Set clear goals
✔️ Prioritise your well-being
✔️ Leverage technology
✔️ Build meaningful connections
✔️ Embrace lifelong learning

By taking these steps, you can make 2025 your best year yet! 🌟 So grab a coffee ☕, get comfy 🛋️, and dive into the podcast episode for more inspiration and actionable advice.

Here’s to a year of success, growth, and adventure.

Let’s make it happen together! 🙌🎉